Guerilla Marketing. by Admin Online

Guerilla Marketing.
Title : Guerilla Marketing.
Author :
Rating :
ISBN : 9783453091610
Language : English
Format Type : Paperback
Number of Pages : None

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and exWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and au


Guerilla Marketing. Reviews

  • Omar Halabieh

    Below are key excerpts from the book that I found particularly insightful:1- "Marketing is every hit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money."2- "Marketing is the art of getting people to change their minds or to maintain their mindsets if they re already inclined to do business with you. People must either switch brands or purchase a type of product or service that [...]

  • Chad Warner

    In this book that launched the “guerrilla marketing” movement, Levinson describes inexpensive marketing methods for small businesses to enhance their word-of-mouth reputation. It covers 200 “weapons” of guerrilla marketing, including various forms of media, but also attitudes and behaviors. It’s more practical than purely inspirational. My favorite point was to use “fusion marketing”, combining marketing efforts with business partners who have the same prospects.The sections on med [...]

  • Amy

    Might be a good book. Good ideas and quotes but the author is bombastic and obnoxious. It turned me off from the positive things he had to say. Might finish someday. Probably not.

  • Robert

    The good: lots of inspiration for lots of different ways to market a product or service. Up to the minute advice on blogs, podcasts, search engine optimization, etc. It is worth reading, at least skimming and bookmarking the areas that you want to include in your marketing.The bad: repetitive, too long, too many bombastic claims of untold wealth if you just follow this simple tautology.The ugly: apparently you need to buy the other 5,387 books in the series makes the point on cross-selling exist [...]

  • Maliades

    I only made it through the first 7 chapters or so before I had to return it to the library, and since I'm not yet starting up a business, I decided not to finish it right now. However, the first 7 chapters seemed to really make sense, and it was a fairly engaging read, not dry. I think this book is an excellent choice for people starting their own business and anyone who owns a small business and is looking for some good marketing advice. I definitely plan on picking it up again, someday, when I [...]

  • JD

    Great for beginners

  • Nola Redd

    If small business owners could read no other book, I would love to have them study Jay Conrad Levinson’s Guerrilla Marketing: Secrets for Making Big Profits From your Small Business. Originally published in the early 1980s, Guerrilla Marketing is a must-read for entrepreneurs searching for inexpensive yet effective marketing strategies. Revised again (and again, depending on which volume you select), the book offers not only simple suggestions for making the most of the smallest things but als [...]

  • Joshua

    Ehhhh. Serious waste of time unless you're totally new to marketing or just need a lot of simple ideas you could get from an equally informative and much shorter blog post or YouTube video.This book has some good strategies, but is basically just a verbose collection of ideas without much on execution. You could skim the chapter titles and figure it out just as well as reading any of this book Some what, 0% how. For example, in the chapter about seminars, there is a discussion of what a seminar [...]

  • Vassilena Valchanova

    Когато говорим за герила, говорим за Левинсън – и мисля, че той, като баща на партизанската идея, може най-добре да обясни какво представлява тя. Книгата е полезна както за студенти, които тепърва навлизат в света на маркетинга, така и за специалисти с опит, които вероятно ще [...]

  • Kathryn Cervantes

    This book is well written and has solid insights. It was very introductory for the most part but did include a variety of helpful tools. The part I enjoyed the most were the real life examples, what I enjoyed the least was nearing the end it felt repetitive and I found my mind wandering a bit. I picked up this book based on various recommendations however think I possibly should not have grabbed the 'Making Big Profits from Your Small Business' edition. I did just leave a large corporation so th [...]

  • Marc Brodeur

    I have to be honest, I learned almost everything really important in the first 50 pages:Marketing is a commitment, a war, a long slog. If you can't commit to a campaign for at least 12 months don't even bother. You need to get at least 10 impressions before someone will *think* about buying from you.That was the key to me.Beyond that, there is an exhaustive list of various different kinds of media and mediums that one can use, and it is certainly helpful, but not revolutionary. The first 50 page [...]

  • Dan McConkie

    Great book for helping to get the juices flowing with small business advertising. There are several tips that I have incorporated that have helped but many more that have "come to me" while I was reading and thinking about marketing and what else to do.It is about marketing harder and smarter -- not just spending more than the next guy. I've found that if you don't make marketing a conscious part of your business, you are doomed to a mediocre growth at best.

  • TarasProkopyuk

    В целом весьма неплохая книга о партизанском маркетинге и его важности в современном бизнесе, особенно в малом и среднем.В этой работе автор перечислил большинство его принципов, но всё таки хотелось бы побольше конкретики, примеров кейсов и особенно описания самих инстр [...]

  • Matthieu Huang

    This book is packed with eye opening tactics of how an entrepreneur can take on the goliaths of business. I learned more about how to market a small business than I do in the classes I take now. Much help to the aspiring entrepreneur trying to build a foundation for his/her marketing knowledge.

  • Volodymyr Tomyuk

    Чесно кажучи мав значно вищі очікування - дуже слабенька книжка.Для мене все, що я прочитав зводиться того, зо партизанський маркетинг це на 70% НЛП і на 30% декілька інших, мало пов'язаних, між собою ідей.

  • Mark Upshaw

    This was good to get the small business entrepreneur to think outside the box. Don't know how relevant it would be today with the internet.

  • Calin Biris

    A must read for every marketing beginner out there, or any start-up entrepreneur :)

  • Andrew Bushard

    This book has some good and some bad. It excels through its comprehensiveness. The end chart "200 Weapons of Guerrilla Marketing" may alone justify the price. The book does suggest some new sites and organizations, but most of them lead nowhere as when I searched for them, I mostly got either dead links or links back to the digital edition of this very book. Jay's dogmatic tone rubbed me the wrong way: I can picture Jay wagging his finger at us readers as we turn each page. Ever wanted a book to [...]

  • Catalinain cuvinte

    If you're looking, like I was, for a TO DO manual, this isn't it. It gives some ideas, but for the most part the author sells himself and his other books, and expects you to magically know how to, for example "get an article published for free". I don't know if it needs another revision, or it's just too much talk and not enough substance, but I felt let down by this book and my notepad felt, in the end, mostly empty. I struggled towards the end and as I did, the author did too, things got repet [...]

  • Yuliyan Velichkov

    Good book for small and medium business owners, or to people who are new in the marketing field. In Guerrilla Marketing you will read a lot of different ways to market a product or service. You will find tips and tricks about blogs, podcasts, cold colling, SEO, product sampling, customer service, etc. What I didn't like is that it was quite repetitive and given the fact it was written in 2007 many things have changed. Still, it is a good book.

  • Rob O'Lynn

    Remains the basic handbook for small-business, non-profit marketing!

  • Michael Hartzell

    More applicable and helpful now than when it was writen!

  • HAN Joo

    Excellent !👍NEVER a dull moment

  • Barry Davis

    Subtitled Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, this incredibly detailed book covers a wide range of strategies after making a compelling case for Guerilla Marketing. Conrad provides practical advice and examples for Minimedia marketing (canvassing, phone calls, business cards, etc.), Maximedia marketing (newspapers, magazines, TV and radio, etc.), E-media marketing (websites, webinars, blogs, etc.), Info-media marketing (free consultations, seminars, e [...]

  • Jamie

    This book may have been a revelation at one point, but right now in 2016, even the fourth edition is too outdated to be of help. A few things mentioned in this book: fax machines, car phones, ask as a recommended search engine, and, I'm paraphrasing here, "don't believe the hype about the power of the Internet. Fewer than 10% of books are sold online. Bookstores are where is at."There are also recommendations toward cold calling, putting people you just met at a networking event on your email li [...]

  • Lone Wong

    If you are starting your own business soon and have no idea what is marketing and how to spend the budget prudently then this book is the very right suit for you. Jay Levinson will start the few chapters by describing the Guerrilla Marketer mindset and movement by committing yourself to your business plan. And how the advertising will affect the consumer mindset and behavior. We need to be patient and consistent with our plan.The rest of the books are basically describing every individual medium [...]

  • Stephen

    I liked the premise of the book overall. Basically, it's teaching you to look for different opportunities to market your business. It really reads like a textbook and probably would be more fun to discuss with a number of people. Some of the ideas seem to be repeated in a tedious way making reading slightly tedious. I didn't finish the whole book. I feel that it might be a book better absorbed in smaller chunks.

  • Daniel

    This is a very good book about marketing on a budget. He has an easy style of reading with intersting stories to illustrate his points. Of course I haven't finished it. This points more to my personality than to the quality of the book.I have decided not to finish it until i really have to. I'm not really into marketing at the moment, and so the desire to finish it is not there. But for anyone looking to market a product with very little money, it is a fantastic book.

  • Deborah

    This book has some solid, helpful, practical advice. But I gave up about halfway through because I wearied of wading through his self-promotion. He's definitely preaching a "do as I do" sermon, but the concepts could easily have been distilled by about 1/3, maybe more, with no loss of clarity. That said, I do recommend it if you're trying to wrap your mind around how to promote your business. The advice itself is genuinely valuable.

  • Laura Cavendish

    This isn't the actual edition I read, I read the newly updated version, but this is one the best books I have ever read. Fiction, nonfiction or reference, it has gotten me so excited I can't describe. But to be that for you, I think you have to have an interest in marketing or your own business, or work in advertising, or be an art director. Or care about promoting the business that you work for and giving them ideas.